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We never lead with product, we lead with need! – Zig Ziglar

 

At some point in our lives we will all have encountered the pushy salesperson; the doorstep “I’m not trying to sell you anything” utility guy, to the relentless timeshare peddler. They’ve done the courses, they know the mantras, they stick to the script and they may even bully you into a purchase, but they don’t do it twice!

At Emerge we agree with Zig, it’s all about needs. And not your needs, it’s the needs of the person you are talking to. We talk about a buying cycle, rather than a sales cycle, we talk about a buying process rather than a sales process. It might seem like picky and pedantic semantics but we feel it’s really important to get the mind set right.  

We know that, while there are some universal skills, whether you’re dealing with a motor policy over the telephone or a multi million pound government contract. But we also recognise there are a shed load of differences.

And it’s those differences that make selling fun! It’s a game, a game with high stakes sometimes, but it’s still a game. And the best thing about the game is that the rules are never the same twice and can often change halfway through.

The moment you start focussing too much on your needs as a seller is the moment you stop noticing your customer. Once you’ve done that you’re sunk.

On an Emerge event we will help you focus on the customer in all stages of the buying process. To assess, confirm and clarify customer needs, to plan your approach, to demonstrate your capability to meet those needs and so on. We can’t promise you a successful sale every time but we can certainly improve your chances.

Who We Can Help

If you’re involved in selling, negotiating or influencing as part of your role we can help you. From simple commodity sales to complex consultative campaigns we can design and bespoke a course exactly for you.

Courses

<!-- To give you an idea of the breadth of our capability here are just a few examples of courses we have delivered for our clients

  • Developing Sales Skills
  • Everything is Negotiable
  • Persuading and Influencing
  • Insightful Influencing
  • Make That Call – Effective Telephone Selling

 

If you want to know more about one of these events or you can’t find what you’re looking for please visit our Contact Us page or Request a Call Back.

 
 

   People We Have Worked With

 

    Contact Us

54b High Street
Fareham
Hampshire
PO16 7BG


Tel - 01329 820580
Fax - 01329 829308
Email : info@emergeuk.com

     Copyright ©  Emerge 2009.  All Rights Reserved.